"Natural" on a label doesn't mean natural inside the jar.
Most moisturizers marketed as "clean" still contain synthetic preservatives, petroleum-derived emollients, and vague "natural flavors" that hide dozens of undisclosed chemicals. And your skin absorbs every ingredient, every day.
Common "clean" moisturizer ingredients we'll never use:
Dimethicone— A silicone that coats skin and traps pollutants underneath
"Natural Fragrance"— Can hide 30+ undisclosed synthetic chemicals
Phenoxyethanol— A synthetic preservative that irritates sensitive skin
PEGs— Petroleum-derived, often contaminated with carcinogens
The Solution
Born from Nature. Made for your skin.
Deep in the pristine rainforests of British Columbia lies a rare glacial clay deposit — untouched by industrial pollution, naturally rich in the minerals your skin needs to thrive.
This is Mineral Microbiome Clay® — our proprietary ingredient loaded with 40+ essential minerals your skin craves. We built every GLOW® formula around it.
Zn
Zinc
Shields against UV & environmental damage
Ca
Calcium
Supports new cell creation & moisture retention
Mg
Magnesium
Calms inflammation & balances oil production
Fe
Iron
Boosts circulation for a natural glow
K
Potassium
Supports healthy tissue growth
Mn
Manganese
Protects against free radical damage
40+essential minerals in every jar
Full Transparency
24 Ingredients. Every one named.
No fillers. No "proprietary blends" hiding mystery chemicals. Here are the hero botanicals doing the heavy lifting:
🌿
Rosewood Oil
Aniba Rosaeodora
Firms and tightens skin while reducing inflammation and fighting visible signs of aging
🌸
Chamomile Flower Oil
Anthemis Nobilis
Powerful antioxidant that calms irritation and helps reduce signs of aging
🪵
Frankincense Oil
Boswellia Carterii
Anti-inflammatory powerhouse that calms, nourishes, and treats irritated skin
🫒
Jojoba Seed Oil
Simmondsia Chinensis
Antibacterial, antioxidant, and deeply moisturizing — helps keep skin hydrated, heal, and combat irritations
🌾
Myrrh Oil
Commiphora Myrrha
Antibacterial and antioxidant — combats free radicals and reduces inflammation
Our Promise
Free From 35+ Questionable Ingredients.
While many "clean" brands leave out a handful of common irritants, we go further — eliminating 35+ ingredients we don't think belong anywhere near your skin.
Parabens
Phthalates
Sulfates
Silicones
Synthetic Fragrances
Artificial Colors
Gluten
GMOs
PEGs
Mineral Oil
Formaldehyde
Triclosan
The Experience
Lightweight enough for morning. Nourishing enough for night.
Absorbs in seconds
No heavy residue, no greasy film — just silky, hydrated skin ready for makeup or bare-face confidence.
Protects all day
Antioxidant-rich botanicals create an invisible shield against pollution, UV stress, and environmental aggressors.
Firms & smooths
Rosewood and palmarosa oils help tighten, while chamomile and frankincense reduce fine lines over time.
Calms & soothes
Myrrh and chamomile ease redness and irritation — perfect for reactive, sensitive skin.
The Value
Luxury ingredients. Without the luxury markup.
GLOW®
Premium Brands
Price
$45
$90 – $148
100% Natural
Always
Rarely
35+ Free
35+
A handful
Full Ingredient List
All 24 named
Partial
Eco Packaging
Glass & PCR
Sometimes
Glacial Clay
MMC Complex™
No
Real Results
What Real Skin Looks Like on Real Ingredients.
★★★★★5.0 / 5.0· 11 verified reviews
★★★★★
"I have very dry skin, and moisturizers are either too thick or leave my skin greasy. This one is deeply hydrating while still feeling lightweight, and it gives my skin a beautiful, healthy glow. The best moisturizer I've ever used!"
★★★★★
"Very lightweight and goes a long way. Full of nutrients and great for the skin barrier. Smells natural and earthy. Definitely a repurchase!"
★★★★★
"This was my everyday moisturizer during the harsh winter months. My skin loved it and left my skin feeling hydrated all day. Definitely recommend for sensitive skin!"
Sustainability
Good for your skin. Gentle on the planet.
We make every choice with sustainability in mind — from the glass jars you can recycle to the stackable design that cuts shipping emissions by 25–30%.
♻️
Recyclable Glass Jars
No plastic tubs — glass keeps your formula fresh and your conscience clear.
📦
Zero Secondary Packaging
We skip the box. Product info printed directly on the jar.
🌱
25–30% Smaller Footprint
Stackable jars reduce wasted shipping space and transport emissions.
🍃
Biodegradable Materials
From PCR plastics to sugarcane — every material chosen for minimal impact.
Questions
Frequently Asked
Will this clog my pores?+
Not at all. The GLOW® Daily Moisturizer is non-comedogenic and formulated to keep your pores clear while delivering deep hydration. The lightweight formula absorbs quickly without leaving any heavy residue.
Is this suitable for sensitive skin?+
Absolutely. Every ingredient is 100% natural and we're 35-free — meaning we've eliminated 35+ potentially harmful ingredients commonly found in skincare. Chamomile, frankincense, and palmarosa oil all work to calm and soothe sensitive, irritated skin.
How does the MMC Complex™ work?+
Our proprietary Mineral Microbiome Clay® is harvested from the pristine rainforests of British Columbia — a rare glacial deposit naturally rich in essential minerals. It delivers 40+ minerals directly to your skin, supporting your skin's microbiome and natural healing processes.
Can I use this morning and evening?+
Yes — we recommend it. Apply to cleansed skin in the morning for all-day hydration and protection, and again in the evening to nourish and restore while you sleep.
How long will one jar last?+
One 1.8 fl oz jar typically lasts 6–8 weeks with twice-daily use. A little goes a long way — the lightweight formula spreads beautifully.
Our Story
"What are we putting on our bodies?"
That's the question founder Kiley Routley asked in 2006, in her kitchen in Canada's Okanagan Valley. The answer led her to wild-crafted herbs, pure essential oils, and a team of naturopaths, biochemists, and aromatherapists.
Two decades later, every Back to Earth formula is still made with that same obsession: 100% natural ingredients, zero compromise, and total transparency. The best skincare doesn't need to hide behind a label.
Ready for Honest Skincare?
24 ingredients. All named. All natural. All for your skin.